Amazon Services
Client: Mothercare.co.uk, 2006

I was the customer experience lead for the Mothercare redesign project. My roles included I.A. and U.I. design, and visual design. Additional designers helped in U.I. and visual design. The content on the homepage template is scheduled by the client using a backbend tool. We need to design a flexible template with 3 key areas:

1. Large hero image for seasonal marketing
2. Content buckets for pregnancy and child life stage information
3. A bucket for rotating featured products