Amazon Services
Client: Mothercare.co.uk, 2006

Not only is the product detail page important because it is the page where the customer adds the product to the shopping basket, but it is also an important browsing and up sell tool. The customer needs detailed product information and large product photography with multiple product views to complete her purchase. Browsing features include:

• "complete this look" which leads to a outfit page for coordinated items
• links to recently viewed items
• the top selling product in category range and a link to more in this category