Amazon.com
Shop by Outfit, 2003

Amazon.com has thousands of apparel items in each category, making it difficult for the customer to find the products they like. As an additional way to shop, i created a Shop by Outfit journey that was based on 3 primary apparel shoppers. Features include:

• browsing by outfit
• ability to purchase any/all of the products from the outfit on one page
• the outfit featured in "designer looks", "classic brands", and "the look for less"
• links to "more like this" from the individual items
• dynamic tally of items selected next to buy box